My visual communication class started our chapter on Photoshop, and our assignment was to create a scene using stock images. My idea for my scene came to me as I listened to the song “Dancing in the Moonlight” by Toploader.I wanted to incorporate many styles of dance because each style represents a different era. I searched moonlight scenery in pexels.com for a stock image and found the background with the tree reflecting on the water. I thought that was a really cool concept and decided to do the same for the dancing silhouettes. I was able to utilize the eraser tool lasso tool, the magic wand, sizing tool, eyedropper tool, paintbrush tool and vertical flip tool to get the scene exactly how I wanted. I wanted to incorporate different styles of dance because each style is unique and comes with its own dress ensemble.
The adjective I chose to represent through typography was sleepy. I used the brush script MT font with a 299% horizontal scale. Scaling the word longer and putting it in script reminded me of being drowsy. I put the words in the shape of a Z since the Z has become the symbol of being sleeping. AKA “Catching Z’s.”
For class, we had to bring in examples of “bad ads.” We discussed the ads as a class and then had to pick one to re-design. This is my new design for the ad that I had chosen. On the original, there was hardly any information about what exactly SXSW was and the visuals were hard to see because of the color tones that were used. I learned that SXSW is an interactive, film and music conference and festival, which sounds pretty cool. I went with a techno look since the festival seems to have a modern, digital approach. I used Euphemia UCAS throughout the ad but used different types and sizes of the font to indicate what was the most important. I used the icon images to add a more relatable visual to associate with the words interactive, film and music. I think that this ad is more informative and clearer than the original ad.
I chose the color red for my color ad project. As I thought of the word red, a flavor came to mind landing me on the adjective spicy. (I also just had crawfish) The adjective spicy equivalates to peppers in the cooking world, which is why I used the peppers image. The word spicy is 80 pt. in apple chancery font. The cursive style of apple chancery reminded me of the flare that spice gives food.