Photoshop Scene

dancing-in-the-moonlight

My visual communication class started our chapter on Photoshop, and our assignment was to create a scene using stock images. My idea for my scene came to me as I listened to the song “Dancing in the Moonlight” by Toploader.I wanted to incorporate many styles of dance because each style represents a different era. I searched moonlight scenery in pexels.com for a stock image and found the background with the tree reflecting on the water. I thought that was a really cool concept and decided to do the same for the dancing silhouettes. I was able to utilize the eraser tool lasso tool, the magic wand, sizing tool, eyedropper tool, paintbrush tool and vertical flip tool to get the scene exactly how I wanted. I wanted to incorporate¬†different styles of dance because each style is unique and comes with its own dress ensemble.

Caroline Welker

Typography

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The adjective I chose to represent through typography was sleepy. I used the brush script MT font with a 299% horizontal scale. Scaling the word longer and putting it in script reminded me of being drowsy. I put the words in the shape of a Z since the Z has become the symbol of being sleeping. AKA “Catching Z’s.”

Caroline Welker

typography-pdf

Bad Ad Redo

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For class, we had to bring in examples of “bad ads.” We discussed the ads as a class and then had to pick one to re-design. This is my new design for the ad that I had chosen. On the original, there was hardly any information about what exactly SXSW was and the visuals were hard to see because of the color tones that were used. I learned that SXSW is an interactive, film and music conference and festival, which sounds pretty cool. I went with a techno look since the festival seems to have a modern, digital approach. I used Euphemia UCAS throughout the ad but used different types and sizes of the font to indicate what was the most important. I used the icon images to add a more relatable visual to associate with the words interactive, film and music. I think that this ad is more informative and clearer than the original ad.

Caroline Welker

bad-ad-redo-pdf

Color Ad

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I chose the color red for my color ad project. As I thought of the word red, a flavor came to mind landing me on the adjective spicy. (I also just had crawfish) The adjective spicy equivalates to peppers in the cooking world, which is why I used the peppers image. The word spicy is 80 pt. in apple chancery font. The cursive style of apple chancery reminded me of the flare that spice gives food.

Caroline Welker

color-ad-pdf